In mathematics, a representation is called “natural” if it is the simplest but also most straightforward way to express an idea.
That's how a user interface should be designed as well — even if it takes a lot of work behind the scenes to make it happen. Natural Designs Software, Inc. was founded to pursue this idea. Software should work the way the user sees, thinks and acts, not the way that was easiest for the engineer to build it. The current products are a Chinese language learning program for desktop and iPad, and an iOS custom on-screen keyboard designed for tablets. Musical and visual art creativity software is in the works.
Natural Designs Software was founded by Adrian Robert in 2007. Adrian has a PhD in Cognitive Science from the University of California, San Diego, where he worked with Marty Sereno and Gilles Fauconnier and was greatly inspired by Ed Hutchins and the spirit of Don Norman. He has published research both on neural network models of brain functioning and cognitive semantic structures in mathematical practice.
Members of the team, past and present, include:
Robert Allen, Chinese Educator
Meredith Robert, Marketer, Entrepreneur
Igor Zosimov, Marketer, Content Creator
Contact us at: adrian <at> padkeys.com